Why we are leaving Juice Plus in 2020

Due to the lack of regulation in the supplement industry, the kind of ‘supplements’ and products that are available to consumers can vary so broadly from some that I think are super helpful and beneficial to some that are totally unnecessary and some potentially even harmful. But how would you know the difference? 

There is no sure-fire way to know what’s in supplements, there have been studies that have identified substances undeclared on packaging of some products and mentioned active ingredients barely or non-present due to this lack of regulation in the industry. Is this what’s happening with Juice Plus? In terms of claiming somethings in there when it isn’t that’s a resounding yes. 

If you don’t know what Juice Plus is, it’s a supplement company that claims to dehydrate fruits and vegetables, grind them into a powder and form them into gummies, shakes and pills. Aiming the marketing as ‘the next best thing to fruits and vegetables’ and claiming they have taken the ‘best parts’ of multiple fruit and veg and combined it into a super capsule. Right…. 

Even if we take into consideration the dehydration of the fruit or vegetable (i.e. a raspberry is roughly 87% water, and a Juice Plus Berry capsule is 1.5% raspberry. The actual total volume of ‘fresh raspberry’ in one capsule is 1.044g(this is after we have adjusted for water percentage… AFTER!) this equates to 1.3% of a serving of fruit if a serving is 80g(NHS recommended portion). 1.3%!

There are pages written by other Nutritionists online that have calculated the exact volume of vegetables in entire capsules. But, I’m just going to stick with my raspberry example. 

When we compare this to the Claims that there are 25 servings of fruit and veg in a serving of juice plus… its laughable. The actual micronutrient content is also not listed apart from vitamin C and vitamin E which if this was 25 servings of fruit and vegetables we would expect to see a list as long as your arm of micronutrients, vitamins and minerals. At only claiming 32% of RNI for vitamin C(roughly the amount in HALF A MEDIUM ORANGE, I had to double check these multiple times to check I hadn’t made a calculation error or mistakenly read the reading wrong, but unfortunately, I hadn’t), this is certainly not the volume of fruits and vegetables the product is leading the consumer to believe is in there. 

As always it comes back to the fact that there is no magic pill, there is no tablet you can take that will provide you with the recommended lifestyle for optimum health. The power is in your hands and your hands only. 

So is it worth the almost £18 a box, no. A resounding no.